Web Design
Akara Cosmetics- ethical beauty everyday
Created professional website for showcasing beauty products for women of all age perimeters
Year :
2025
Industry :
Skincare and Cosmetics
Client :
Akara Cosmetics
Project Duration :
2.5 weeks
Problem :
Creating a website to showcase and sell cosmetics which would be for women of all age groups and while doing that making it stand out among other existing website by focusing on it's ethical part.
The company already has a website but he problem is the engagement of users with limited products, easy navigation and smooth payment task journey.
Solution :
To address this, a simple yet informative navigation bar is created. The listings are included in the bar as drop down so that the user can select, purchase and complete the task with minimal clicks.
Although the access to product selection can me made easier to engage users more a banner is created for the products which are clickable to rotate as per users wish so that the user feels intrigued and in control of their decision after full information.
Challenge :
The main challenge was bringing down the click rates yet making it engaging and peeking in curiosity for the user and typically Indian users with different skin shades.
The total products were low in number and the company believed in the asset of their cruelty free, paraben free products that needed to be showcased ,focused and explored by the user.
Summary :
The Akara website in was a test to focus on needs and specific wants of the client and their target users. The focus to reduce clicks and in the way of reducing that the research paved way for a new approach. Micro animations to make products look intriguing, close colour match and product glow up.
This project demonstrates how thoughtful, well-executed design can elevate a website's visibility, attract a wider audience, and create a satisfactory web experience from the very first introduction.
More Projects
@bakshiblue
Web Design
Akara Cosmetics- ethical beauty everyday
Created professional website for showcasing beauty products for women of all age perimeters
Year :
2025
Industry :
Skincare and Cosmetics
Client :
Akara Cosmetics
Project Duration :
2.5 weeks
Problem :
Creating a website to showcase and sell cosmetics which would be for women of all age groups and while doing that making it stand out among other existing website by focusing on it's ethical part.
The company already has a website but he problem is the engagement of users with limited products, easy navigation and smooth payment task journey.
Solution :
To address this, a simple yet informative navigation bar is created. The listings are included in the bar as drop down so that the user can select, purchase and complete the task with minimal clicks.
Although the access to product selection can me made easier to engage users more a banner is created for the products which are clickable to rotate as per users wish so that the user feels intrigued and in control of their decision after full information.
Challenge :
The main challenge was bringing down the click rates yet making it engaging and peeking in curiosity for the user and typically Indian users with different skin shades.
The total products were low in number and the company believed in the asset of their cruelty free, paraben free products that needed to be showcased ,focused and explored by the user.
Summary :
The Akara website in was a test to focus on needs and specific wants of the client and their target users. The focus to reduce clicks and in the way of reducing that the research paved way for a new approach. Micro animations to make products look intriguing, close colour match and product glow up.
This project demonstrates how thoughtful, well-executed design can elevate a website's visibility, attract a wider audience, and create a satisfactory web experience from the very first introduction.
More Projects
@bakshiblue
Web Design
Akara Cosmetics- ethical beauty everyday
Created professional website for showcasing beauty products for women of all age perimeters
Year :
2025
Industry :
Skincare and Cosmetics
Client :
Akara Cosmetics
Project Duration :
2.5 weeks
Problem :
Creating a website to showcase and sell cosmetics which would be for women of all age groups and while doing that making it stand out among other existing website by focusing on it's ethical part.
The company already has a website but he problem is the engagement of users with limited products, easy navigation and smooth payment task journey.
Solution :
To address this, a simple yet informative navigation bar is created. The listings are included in the bar as drop down so that the user can select, purchase and complete the task with minimal clicks.
Although the access to product selection can me made easier to engage users more a banner is created for the products which are clickable to rotate as per users wish so that the user feels intrigued and in control of their decision after full information.
Challenge :
The main challenge was bringing down the click rates yet making it engaging and peeking in curiosity for the user and typically Indian users with different skin shades.
The total products were low in number and the company believed in the asset of their cruelty free, paraben free products that needed to be showcased ,focused and explored by the user.
Summary :
The Akara website in was a test to focus on needs and specific wants of the client and their target users. The focus to reduce clicks and in the way of reducing that the research paved way for a new approach. Micro animations to make products look intriguing, close colour match and product glow up.
This project demonstrates how thoughtful, well-executed design can elevate a website's visibility, attract a wider audience, and create a satisfactory web experience from the very first introduction.
More Projects
@bakshiblue